How to Book Hotel in Online Way

Hotel is a place for those who want to have long vacation and need a place for their transit. In this modern era there are many things provided online. One of them is hotel booking. Now, you can book a hotel easily by using online way. You will get right place and right price as long as you find it out seriously and do not forget to pray to God.

In this article we will provide the way of booking hotel online you may get benefit from. Check this out!

  1. Choose a destination and the dates

First, you have to choose the place you want to go and when the time you are going to be there. It is easy enough and after you know, you can go to a website and enter in your destination, check in date as well as check out date. Furthermore, you click search and you will receive a list of the hotels with available rooms on the days you decide to stay.

  1. Decide the hotel

You have a lot of things to assist you when you want to book hotel online. You will receive a list of all the features of each hotel, the location of the hotel as well as the distances from tourism objects. You may read some reviews to know what people really think about the hotel. So, you are able to decide a hotel which is suitable for you and for your family. In addition, you can get a good idea to know what you and your family will get from the hotel you choose.

  1. Pay and Book

At last, you choose the hotel and the room which you want to book. Then, you enter the information you are asked for like name, email, and phone number. Next, you are asked to follow the payment procedure you choose because there are some procedures offered by the sites and you are instructed to choose one of them.

If you face a trouble when you visit the sites, don’t be worry because there is information contact on the site. You can contact the number or the email which are provided.

Starting a Fashion Blog: Choosing a Fashion Blog Specialty or Sub-Genre

Fashion blogging can be an overwhelming field in which to get started. I recommend selecting a niche subject to help you define the direction of your blog. For instance, instead of a blog about fashion accessories, consider a more focused topic such as funky rings, or designer sunglasses. Pick something you’re passionate about. You have to love the subject matter or else you’ll run out of inspiration.Tip:There are thousands of fashion blogs already in existence, but don’t get discouraged. The best approach is to produce a blog from your point of view-a blog that only YOU can create. The greatest blogs have a strong voice and unique content. Make sure you put your spin on the topic you choose. This will make your blog stand out from the others, and also drive more traffic to your site.If you don’t know which direction to take your fashion blog, here are some categories to consider:Street FashionThis is a really cool way of documenting and sharing your local fashion scene with the whole world. Street fashion bloggers are becoming more influential as high-end designers turn to the streets as a source of runway inspiration.Celebrity FashionIf you follow celeb culture and love watching award shows to see what people are wearing, perhaps celebrity fashion blogging is for you. The positive side of starting a celebrity fashion blog is that there is a lot of material to work with-a whole industry devoted to photos of celebs. The downside is that this market is saturated, so you have to be sure your blog is unique to get noticed.High-End FashionIf you want to use your blog as a platform for starting a career in the fashion industry (fashion publishing, in particular) you might want your content to be focused on high-end designers and labels. Celebrate the art of Oscar de la Renta, Alexander McQueen and Karl Lagerfeld with posts about seasonal runway shows.AccessoriesThere are so many sub-genres for this category. Pick something you really connect with. Research the web for accessories that are unique and share them through your posts. Perhaps you could work with a partner and take a more conversational approach so your blog is more about two friends conversing about cool finds.ShoesLike with the accessories category, there are lots of paths to take a shoe blog. Again, pick what works for you. If you are a master shoe shopper and know all the best places to buy shoes online, share that with the world.Shopping/Style GuideLove putting looks together? Share your work on your blog. This can be fun and creatively fulfilling. Polyvore is a great resource suited for a shopping or style guide blog.TrendsThe survival of the fashion industry depends on its fast-paced cycles. Start a fashion blog about the trends- what’s hot right now and what will be hot in the future. Maybe you want a nostalgic blog about your favourite trends from the past. Scrunchies anyone?Fashion on a BudgetThere are many blogs already devoted to fashion on a budget and they are great for targeting a young and frugal audience. Producing the content will probably require a lot of digging the web for great deals and unique finds, so be prepared to do some research.Personal StyleMaybe you want an outlet to express your personal style. Start a fashion blog about the awesomeness of how you dress, share photos, and post items of desire.Night Life StyleYou could approach this category with seriousness or irreverence –think gofugyourself.com devoted to the cast of Jersey Shore. Whether you’re a hardcore clubber who parties every weekend and are always looking for the perfect body-hugging top, skirt, dress….or you want to have a laugh at some of the ridiculously skanky club attire, this could be a fun topic for you.Vintage FashionPick a decade, and have fun with it! Find some awesome old pictures, clips from movies, movie posters, etc. Showcase and celebrate the awesome of vintage fashion.Alternative, Goth, Scene, etc.A blog is a great way to showcase alternative fashion. If you have unique insight into a certain social scene, share what you think is great about it. Alternative fashion blogs can also foster a strong online community, which will bring readers back to your site regularly.DesignerIf you are a designer I think a blog is a great idea. You get to post pictures of your work, it can act as a portfolio site, and you can share your experiences with other designers.Fashion AdviceIf your friends come to you for suggestions on what to wear, consider becoming an online fashion authority and start your own fashion advice blog. Write posts that give tips on how to dress (ex. How to dress for a job interview) and respond to fashion questions from your readers.

Basic Wardrobe Planning is Easier If You Know Your Fashion Style – 3 Benefits & 8 Fashion Archetypes

Basic wardrobe planning may be more cohesive if you figure out your fashion style type. Some types of fashion, offered with the over-50 woman in mind, are:

arty or bohemian

sophisticated

sporty

suburban

professional

simply elegant (or elegant simplicity)

trendy or trend-setter.

romantic or sexy.
I call these fashion styles fashion archetypes, because they embody deeper needs and behaviors of our personalities. Expressing one of the types of fashion is a way of becoming the star of our own lives.As we age, we may have to reassess our fashion style: The suburban mom takes a job and needs a professional wardrobe; the lawyer retires from her professional career and takes up her dream of landscape painting. The suits have to go.Here are three advantages of basic wardrobe planning around a type of fashion that suits your personality and lifestyle:

Efficiency shopping and pulling an outfit together, even on the fly. If you decide your fashion style is sporty, you’re less likely to splurge on that emerald green, ruffled jabot blouse that you will only wear once a year. After all, it hardly goes with the khaki and charcoal cotton slacks that are the core of your comfortable daily uniform.

Spending limited wardrobe budgets on what will give us the most use. Basic wardrobe planning involves figuring out what types of fashion we most need. It makes sense to add a black skirt to our professional wardrobe when we understand we’ve got 18 tops and three jackets to team with it. Shopping for an item we might have spurned as too ordinary becomes a fashion triumph.

Feeling well-dressed and comfortable on every occasion. The best fashion advice for women is to decide what feels good and looks good on you. Your personal fashion style emerges from that. What looks and feels good changes over time. Periodic reassessment is essential.
Here’s a summary of eight fashion archetypes.ARTY/BOHEMIANThe arty look is colorful, quirky, sometimes ethnic, and always fearless. Natural fabrics are preferred. A snowy white poet’s shirt, an embroidered jacket that goes from work to art gallery reception, and a luxurious handbag are suggestions for the bohemian wardrobe.SOPHISTICATEDThe corporate executive wife and the charity fund-raiser are some typical lifestyle choices of women who express their inner creativity with sophisticated fashions. Wardrobe suggestions are a Chanel suit, a silk dress, gold cloche earrings and a diamond pendant necklace.SPORTYThis fashion style is tailored. A blazer jacket is a must. It can be worn with a variety of durable, washable cotton pants, such as khaki, a good choice for the active, outdoorsy woman. Sweaters and sweater sets work well. A silk T-shirt adds sophistication. Avoid fussy prints and ruffles.SUBURBANSuburban fashion goes from town to country with ease. She visits a corporate office in tailored slacks, a fuchsia shirt, an elegantly tailored long jacket, and pumps appropriate for lunch at a chic restaurant. Then she’s off to a soccer game. The pumps are replaced by rubber-soled loafers, the jacket with a sweater. Pick garments for their versatility.PROFESSIONALThe professional fashion archetype loves suits – pantsuits for every day, skirt suits for court, a tuxedo suit for formal occasions, and a tailored dress when a skirt is a must. Choose suits and tops so you can mix-and-match for maximum versatility. Add an embroidered vest for pizzazz.SIMPLY ELEGANTIf you’ve asked yourself What Would Jackie [Kennedy Onassis] Do?(book by Shelley Branch and Sue Callaway) Or What Would Audrey [Hepburn] Do? (by Pamela Keough), this is your fashion archetype. Stock your closet with solid colors and garments with simple lines such as the A-line, princess, and cheongsam dresses. Shop at designer consignment shops to achieve this look on a budget.TRENDY/TREND-SETTERThe older woman who adopts the latest fashion trends may end up looking as if she is desperately clinging to her passing youth. For best effect, add fashion trends to classic costumes. For example, an outrageous jacket, with lots of bling and some feather accents, might be worn with simple black or white beneath. Experiment. Every fashion mistake can be changed tomorrow. ROMANTICFlirty grows up after 50 or risks appearing as if life has passed her by. Ruffles, but not frills; clinging fabrics that hug curves without being skintight; and decollete that knows when to quit are hallmarks of the romantic fashion archetype. Strive for glamor and sensuality using texture and a bit of bling.Take this fashion archetype quiz to learn more.In summary, knowing and expressing your fashion archetype starts with identifying the fashion styles that fit your lifestyle and personality. Buy clothes that look and feel just right. Basic wardrobe planning is a snap when we build our clothes collection with our personal type of fashion in mind.

Top Fashion School – Do You Have What It Takes to Get Into One?

Part of the beauty of deciding to go into the fashion industry is dreaming about getting into a top fashion school. Every future fashion designer or aspiring student of fashion has dreamed of attending one of the top fashion schools in the nation at some point or another.It just so happens that dreaming about something and making it happen are completely different things these days, and it takes a special person to push themselves to that limit in the first place.How Are Your Grades?All too many aspiring students make the mistake of thinking that grades not matter when it comes to getting into the top fashion school of their choice because they are not applying for interest on a traditional college or university. Things are actually quite to the contrary; getting into the top fashion school in the nation is going to require a great deal of smarts and dedication and intelligence, and good grades are a reflection that a potential student has all of those qualities and more.If you are not used to having to work hard to get good grades, there will be no success for you at a top fashion school. A fashion school is an art school, and an art school is a type of postsecondary education where degrees are given out once studies have been completed. If you are trying to get a degree, it is important that you do as well as you possibly can to earn good marks and learn everything you can.How Are Your Skills?Let’s face it, just because you didn’t going to a top fashion designer school [http://www.fashion-school-info.com/fashion-designer-school.html] does not mean that you actually have talent. Just because you can style yourself in the morning to school does not mean that a career in fashion industries for you. Perhaps you should be a business owner or a celebrity ensemble artist. People with no artistic skills whatsoever are probably not going to do that well in a top fashion school atmosphere, so is important to keep that in mind.If you can’t draw but you dream of going to a top fashion school, perhaps you should consider a business in fashion marketing or fashion business; design just may not be your forte. That’s perfectly okay.Getting into a top school is about more than wanting to do so. It’s about having the drive and the skill and the grades necessary to make the cut. Even people who have all of those qualities and more may not be successful. Only a small fraction of students actually become successful designers, but more than likely attending a top fashion school can help you find your personal niche in the fashion industry.

Want to be a Top Fashion Designer? – Then Learn the Principles of Fashion Design

When you are interested in pursuing a career in fashion design, you should explore what some of the principles of fashion design are, before you can truly understand the depth of this occupation. With the principles of fashion design mastered, you may be on your way to creating designs that surpass even the brilliant minds of Calvin Klein, Armani, Ralph Lauren, Versace, as well as Dolce & Gabbana.Fashion designers, who have mastered the principles of fashion design, go on to create the trends that we see displayed at fashion shows, and featured in magazines, such as InStyle and Vogue. The designs could be as serious as the times or as sexy as they want to be. The principles of fashion design do evolve with the changing tastes of society. Sometimes it is up to fashion designers to give consumers a little nudge in the right direction, as far as seasonal colors, trends and style go. More than often, fashion designers must pay attention to the changing desires on the streets. Many times designers are able to draw from the public when searching for ideas to use with respect to the current principles of fashion design.The principles of fashion design come into play when a designer sits down to create a sketch of their latest creation. The principles always state that every creation starts with a sketch. A special desire to create a certain type of garment may exist, or maybe the idea surfaced from outside contact involving street trends. Inspiration comes in many different ways, with designers drawing from the past, movies, magazines, as well as current events.When the sketch becomes a visual on a computer screen, numerous principles of fashion design are incorporated. Design software creates a graphic, which patternmakers and tailors can follow in order to develop a sample. This is when a designer can see their ideas and creations in the flesh. This will then give them a chance to alter things that do not materialize in the way that they expected. If the designer is successful in incorporating the principles of fashion design with this experience, they may produce a sample suitable for acceptance into a clothing line.A successful designer should know how to perform a variety of tasks in order to prosper in the business. Designers should know how to sketch their ideas; create patterns; choose relevant fabrics, materials and colors; work with other designers; be able to communicate with other production employees; as well as attend fashion shows and be aware of the latest fashion trends.When deciding upon a career in fashion design, as individual should know that in order to master the principles of fashion design, they should possess additional skills that would make life easier for a designer. Some of the skills needed to truly make an impression in the business is reading, writing, math skills; the ability to speak and listen; knowledge of computers; good problem-solving and decision-making skills; as well as a positive attitude. Keeping these principles and skills of fashion design in mind allows the chance of success to greatly increase.

Fashion Blogging Essentials – Getting The Right WordPress Fashion Theme

Fashion is a popular blogging topic. Fashion trends change in an instant and the blog platform is a great way to announce these trends because blogs can be easily updated and can be read by millions of people worldwide. By the time new trends are reported in television and the magazines, they may have already been reported in fashion blogs all over the world. This is why a lot of credible fashion blogs are religiously followed by the fashion industry generating thousands in advertising revenue. This makes fashion a lucrative blogging topic. Starting a fashion blog required first choosing the right WordPress fashion theme.A fashion theme is a basic WordPress theme with added plugins and functionality that is relevant to fashion topics. The color scheme and layout is designed to appeal to demographics that are very interested in fashion. The theme uses light and elegant colors that are sometimes similar to the color trends in the fashion world. The theme is designed to properly display images, flash content and videos as most fashion blogs are picture and video heavy. The theme has also a lot of added widgets and plugins to add to the functionality of a fashion blog. Widgets like fashion tips, weight loss tips, fashion gossip, trend updates as well as mini dress up games to enhance the site experience of the blog visitors.A commercial blog depends on advertising revenue to monetize their traffic. A WordPress fashion theme theme is optimized for all kinds of advertising platforms like Google AdSense and clickbank as well as affiliate programs for most popular programs and networks. Some blogs also do some direct product sales on their blogs using the high traffic of the blog to sell fashion products of their own design or as a special arrangement from a certain designer. This means using a fashion theme that has the capability to process most online payment channels.Fashion blogging is not only a lucrative niche. The past few years has seen a trend in the fashion world where select fashion blogs have started to influence real world fashion trends. More and more people are going into fashion blogging hoping to build up their credibility and authority as effective and knowledgeable resource for fashion online. This credibility can translate to a lot of perks like being invited to exclusive fashion shows together with the mainstream media as well as be granted first access to the next season’s designs. Often some industry players go into fashion blogging as a way to showcase and relevance in order to generate contacts to other industry players they can do business with. Some fashion designers who are just starting out do fashion blogging to generate buzz for their own designs.It is these diverse reasons for fashion blogging that has generated various designs of a WordPress fashion theme. People who are interested in fashion pretty much have a good taste for design and aesthetics and this taste is translated to the design of a WordPress fashion theme. Everything is well thought of. From the fonts used, the layout, the header, sidebar, footer as well as the colors every aspect of a fashion theme is designed to appeal to fashion insiders as well as followers. Once you pick theme that appeals to you, you can even further enhance this theme because a WordPress theme has powerful customization options so bloggers can create their own distinctive brand for their fashion blog.

Fashion Business School Is Just Plain Smart

Fashion is big business, and is a multi-billion dollar industry. Over the years, more and more fashion students are considering entering fashion business school. At first glance, possibly fashion school seems a frivolous course of studies, but when you think that some haute couture designer dresses go for $20,000.00 dollars and more, you realize that there is a lot of money in fashion, and if you are dealing with any amount of money, a business course seems only reasonable.Another excellent reason to go to business fashion school is if you are interested not just in working for another designer, but if you are interested in designing your own line. In this case, you have to know how to run your business in a business-like way. You can’t think that Gucci or Lauren went into fashion with no idea how to manage money, are have any business skills, even if they now use others to do the business end of fashion for them. It should be obvious to you that any students out there who are serious about their success should think about taking some fashion business courses.When you are looking for a fashion business school, there are a few criteria that you should be looking for. You will want a school that has courses that not only teach the business end of the business, but one that teaches current fashion trends, and the history of fashion. A truism is that you can never know what is going to happen with fashion in the future until you know what went on in the past. Where fashion came from is just as important as where it is going. The evolution of fashion is an important trend that has great bearing upon the business of fashion today. You can see this in the repeating of styles, and the retro look that occurs nearly every year in at least one collection.The fashion business schools should offer courses that cover all the aspects of fashion, from project to production. The commercialization and distribution of garments should be covered, as well as all aspects of retail. The product of fashion will be studied; including how long the trend is speculated to last, and what the next trend will be. Market trends and customs are also important aspects to know, and of course, market demands must be met.The Business school should also teach about fabrics, quality control, collections and how to control costs. Communication and promotion are also important subjects for an all rounded study.
At the completion of the course, you should know not only how to take your projects from start to finish but how to collaborate with others on the various aspects of all stages of fashion and designSo if you are considering a career in fashion, you should be aware that it is not only the designing aspect of fashion that is important, and any school that you are considering should also teach the business end. You will need to learn all aspect of the fashion industry, from the design to the clothing, the marketing, retailing and promotion. If you know all of these things you will be able and confident to handle all aspects of the fashion industry. This will help not only your career with the company you work for, but for yourself when and if you decide to head out on your own with your own designs and collections.So a fashion business and design school is and excellent idea for any student that who is interested in getting into the industry. If you love designing, but don’t know anything about fashion design or fashion business, then you should definitely consider going to a Fashion Business School.

Women Fashion Trends 2010

It has rightly been said by fashion gurus that year 2010 is and will continue to be an interesting and exciting year for fashion. With the end of the global financial crisis and recession trend, an upheaval in the fashion world was seen in the beginning of the year and this is continuing. In all the fashion shows that have taken place so far, a new standard of fashion rise up is seen. The latest trends in women fashion 2010 have been inspired by yesteryear’s classic styles with a dash of sex, skin, colors, embellishments and of course attitude and glamor. Let us see some of the latest women fashion trends 2010.2010 Fashion Colors, Prints and Patterns
There is a mix of soft, delicate styles with sporty look in the Spring/Summer 2010. No doubt, you could trace a touch of past fashion but mixed with modern outlook in this season. The popular colors for the year are neutral shades, sober colors and also other colors like the blues, pinks, browns and surprisingly a color like neon green. An important aspect of women fashion trends in 2010 is that heavy patterns and prints, earthly tones teamed up with bold and outrageous designs are in this year. So there is nothing wrong or embarrassing to experiment with a neutral attire, team up with bright colored footwear like pumps and jewelries to bring some color to your look. Or get yourself a gorgeous dress with huge floral or other prints all over, and team it up with patterned hand bags and stockings and hooped jewelry.Fashion Trends 2010 in Women Fashion Wear
While the last decade saw the fashion circuit being dominated by tight jeans, the women fashion wear trends in 2010 has seen the emergence of loose pants. So go for a baggy jeans and throw on a loose kurti or tunic this year. Wearing sporting attire is also a trend in 2010. So you can see in the fashion stores, designer jogging suits and fashionable sweat pants. These two trends have clearly shown that fashion 2010 is more focused on comfort, rather than looks.Hot ladies shorts in bright and vibrant colors have made their way in 2010. Colorful chunky jewelry and accessories and big glasses play a major role in adding glamor to your ensemble. Do not wear too short shorts so as to make yourself a fashion disaster. A sultry and sexy high dress is in for those who do not prefer to wear shorts. This particularly looks good on those who have well toned legs and skin.Full skirts are out in 2010 and this trend has been replaced bandage skirts. In fact, the fashion designers have concluded that the the bandage skirt is the “it” piece of fashionable clothing for women for work or a night out. A fitted top gives the perfect slim figure look, accentuating the waistline. Mini skirts in neutral tones are also in this year.Women fashion trend 2010 has also seen the casual fitted t-shirts paired with denim jeans looking good on women for that cool look. Denim jeans will never be go out of fashion. There is a comeback of torn jeans teamed with white t-shirt.Business suits in the form of blazers and formal trousers are still in, giving importance to masculine gender dresses. This has now been extended to long length blazers with leggings or shorts, with beads and bangles for that feminine look. The knee length capris, showing off a toned calf, is also seen among the younger lot in 2010. It is decent, cool and still looks hot.Another fashion trend that is seen in 2010 is to be bold and beautiful with some revealing styles. Long, floor length dresses are gone. In fact women are willing to go sleeveless with strong lines to look sexy just by displaying enough cleavage, and a cut at the waist defining the curves rather than being covered by wearing a long dress. The revealing fabric is in fashion.2010 Fashion Footwear & Accessories
Fashion accessories trends in 2010 show the emergence of large accessories. Do not hesitate to wear large sized chains, striking studs, over sized chain bags, shimmering bracelets, big pendants, bold cuffs and rings. Stilettos are out this year. Instead, flat shoes, pumps, tiny heel shoes, and boots with buckles and zippers are in.ConclusionTry out styles that look good on you. Fashion trends 2010 have shown a number of options for mixing and matching and coming up with the right style. It is necessary to be fashion conscious but not necessary to stick to them always. If you feel that a certain style is out of fashion, do not worry, fashion trends keep on changing and when an old style is back in fashion, you wear it at the right time. 2010 is a year of taking hold of the importance of being a woman and embracing the womanhood’s essence. The basic point of fashion is to be comfortable in what you are wearing.

Fashion Yesterday and Today

We are living in a world surrounded by numerous things that are either related to the technology, the latest gadgets or the latest fashion. And Fashion today has made its significance felt in almost all sectors of life. Fashion can be termed into two groups: One group which follows fashion trends and adopts them and the other group who create fashion and style statements for the others to follow them. It can also be extended to another set of people who rarely have anything to do with fashion trends but yet follow their own style to create their own unique personality; adding one more style to the fashion world.Fashion is not just about cosmetics and make up or the hair-do. It is a sense of creating the charisma of looking good in anything you wear and this magic is created with the right kind of accessories going along with the foot wear and the clothes, making up a pleasant picture to view. Many a times, people who do not afford to buy expensive clothes look their best in their casual wear, just by presenting themselves in that manner of sophistication and creating an aura around them with the confidence of looking good.There are myriad forms of fashion, and trends keep on changing with the seasons. From the early 60s and 70s to the present millennium, there has been an immense change in the forms, looks and thoughts about fashion trends.In India, much of fashion has been influenced by the Hindi Film Industry, popularly called Bollywood. The trends that have changed through time can be fairly seen in the movies made during the 60s and 70s and how they have evolved in various forms bringing about a style that can be followed by the general public. People have aped the west from very early times and this was no exception. The clothes made in the 60s and 70s were very much influenced by the western countries and given a traditional touch. The Bell Bottoms, scarves and the hair style was very much prevalent in those days as an icon of style. Later in the 80s and 90s, Fashion world sizzled like never before. There was a craving by the people to look different, stylish and modern and this could be seen in their outlook towards their outfit, new styles of hair, makeup, accessories like purses, earrings, necklaces, matching footwear etc.People were conscious about each and every new thing that was marketed and they copied the styles from their Bollywood idols. Bollywood started as a platform for theatre artistes and went on to become a commercial entry to the youths and aspirants for a career in the film and fashion industry. This gave the youth of today to emphasize on the fashion world. Art and music have become an inseparable thing of the past and so it is deeply rooted in the present as well with more features and facilities.Today fashion, art, music, designers, dance etc all have a place in the industry and people can choose to take up anything related to this industry as their profession too. Art and music have long been implemented in the school co-curricular activities and the Higher colleges are now offering various courses for better professionalism in these areas. There are also various acting schools and the small screen i.e., the television has opened up avenues in bringing out the talent in the young minds through numerous platforms of music and dance. This is the innovation of the millennium in creating jobs and work in the fashion industry. The trends that we see are brought about by the fashion houses that have regular seasons to showcase their invention, many of which are popularized in FTV, Zee Trendz and TLC channels. We can also get a glimpse of the stylish outfits through these shows that the models present. Today, Modelling is also one of the platforms for an entry into the world of fashion.In the yester years, fashion was constrained only to the actors in the film or those that were bold enough to carry themselves in the public that they were considered fashionable. Others just wooed them behind close doors. Slowly when times began changing, we could see the women showing off their styles in the traditional saree with an embroidered blouse and a different neck style. Then we saw the saree being draped in various styles like the Bengali style or the Gujarati style etc. The women were liberating their choice of freedom and it could be seen in their appearances with a high heeled slipper or the handbag she carried or the way she held her saree or the hair and the makeup she wore. All these changes brought about the invention of churidhars and then the salwar kameez and finally the fashion of dresses was out in the open. Women accepted to the fact that there was nothing wrong in looking good and the men of course, loved to see the attractive side of women and fantasized the idea over their spouses.This change in attitude of the public was very well taken by the fashionistas and a huge market was created to meet the demands of the public. Today fashion creates a new look with distinct style for a particular person and keeps oneself updated with the latest trends seen in the market. This industry is popular for its glamour as well as the mixture of Indian tradition and culture put into the designer wear that the models showcase.People love to experiment different textures of materials used in the outfits and so the designers give them a wide collection of dresses using all kinds of clothes. There is the traditional Khadi and silk combination that is presently creating waves seen in both men’s and women’s wear. Then we have the embroidery work in zardosi, swarovski studded tops and lehangas and multi stoned work in bridal collection sarees etc. Then the most sought materials like cotton, polyster, chiffon, crush materials used in varied iconoclastic designs and styles.Always there is a hope for the designers that the youth want a change in the fashion and are glad to keep up the trend with a fusion of Indian and western mix of fashionable wear. Also the youth of today are very practical in their sense of styling for a particular occasion. Be it a party or for a marriage or the casual look, they want the best and they believe in looking the best. And to achieve this, people go one step ahead in ensuring that they have everything in their wardrobe for any kind of occasion.Apart from the stylish clothes and fashion that is currently popular people want to try something that goes along with their outlook. So the market started towards the very own friend of a woman- The Hand Bag or the Purse. The Fresh look of a purse with magnificent colours and its stylish features like the chain handle or the jazzy zips with numerous pockets in different shapes attracted the public like never before. And with the increasing demand of the prices of branded purses, it became a must for every woman to complete her shopping. So did the other accessories line up by creating a place for themselves in the market. Just a few to quote, the earring and necklaces, the various Belts, hand bracelets and brooch, the stiletto and its wonderful embroidered, party wear slippers along with its brotherly high rugged shoes giving a perfect cowboy look etc.Fashion has always been a very interesting topic for all women and now the trend has even challenged the men to compete for a more appealing look for a remarkable future in the world of Fashion to make it a full fledged acceptable thing for all genre of people.Kiriti C ChavadiBangalore

The Business of Fashion

When the first human being, in Eden or on earth, covered his body with leaves, or later with an animal skin, the fashion industry was founded at that time. Though we are not familiar with the style and attire of that time until the ancient civilizations preserved few images in the solidity of rocks, through cave paintings and through rock-cut sculptures.Terra Cotta figurines of the oldest Harappan Age show interesting headdresses that can be compared with any modern hairstyle with a heavy look. The Dancing Girl of Mohenjo Daro with bangles in her arms is not behind any fashion sculpt of any age. While no one can deny the allure and glamour of Cleopatra; a woman with great political skills and a long nose, who crafted many fashion styles from jewelry to outfits of the great Egyptian Empire of Scissors.But fashion is not only associated to women always! In ancient times of Cleopatra, Scissors always wore clothes that were royal, expensive, stylistic, attractive and special. At the same Egyptian soil, the Pharaohs were never behind. The great Biblical Character of Moses, if taken as an Egyptian Prince, was always a portrayed, in tales and later in movies, in a charismatic outfit.While in the Western part of the globe, the Greeks and Romans not only marked high standards in Art, Architecture, and Warfare, but their unique and intricate concepts of a perfect and godlike human body, especially of males, supported the appealing army uniforms and court-wears.The supernatural characters of illustrious Greek, Egyptian and Indian Mythologies did provide extraordinary range of apparel; well preserved in the form of painting and sculpture.These ancient models are still the greatest sources of inspiration for modern day fashion designers and the origins of the evolved form of cultural trends prevailed through continents from Australia to America and from Asia to Africa.Cultural influences are stronger when we consider the economic aspect of the fashion industry. Business needs market where it can present fresh ideas and products in every new day. Although in this global age, acculturation is very much on. But even then there are many cultural aspects that can instigate or impede certain trends. A colorful bikini is a great fashion market item in Western or secular and modern cultures, but it is almost a taboo in some rigid and fundamental areas. Contrary to that, a veil is popular in fundamental countries, but has no market in secular or modern world. However, so many fashion articles could get the status of cross-cultural ambition. Especially in ornaments, there is not much difference across the globe with exception of little diversity in shape, material and style. Earrings, bracelets, pendants, bangles and rings are always, and everywhere, in fashion since ages having big market scope in all societies and cultures.On the individual level, fashion is not just a simple word or an uncomplicated attitude, or even an overwhelming desire. Fashion is a multifarious dogma that can influence an individual in many ways.”As process it is [fashion] sustained through some complex amalgamation of inspiration, imitation and institutionalization, all of which seem necessary, even though the nature and degree of their fusion is, as we can infer from fashion history, quite variable.” (Fred Davis. Fashion, Culture and Identity. P. 123)Therefore, the multifaceted incorporation of fashion, where force an individual at the same time, it also institutionalize itself on many grounds. This institutionalization is not only at the academic level, but due to its capacity of holding an individual, society, or even the whole world has created a huge market for investors.This feature has made fashion, throughout past decades, an industry with small to bulk product possibility that can be marketed all around the world. It attracted many business tycoons and groups of companies to invest in fashion industry, or to label some of their products as fashion products. This idea initially covered the clothes brand but soon after, it encompassed every utility of everyday life. From earrings to pendants, from watches to glasses, from shoes to wallets, from perfumes to hairstyles, everything was produced and marketed, exported and imported on such a huge scale that it actually influenced the economy of various countries. Apart from the individual fashion, bathroom accessories, kitchen, bedroom and bathroom décor, landscaping of gardens and lawns, furniture, automobiles, electronics or even language accents, everything got under the broad term of fashion. Products singularly and brands collectively helped and polished lifestyle across the continents. So, inevitably fashion market got vitality.Despite quality, comfort and durability the exclusivity of a product and its luxurious look are the reasons that produce scope for a product to be marketed. That is the market policy of almost every fashion company revolves around these features.Simultaneously, the marketing and availability of various products have developed the customers’ sense of selection and exposure with a comparative buying power. Fashion is not always brand conscious; it is item based as well. Sometime, the need for a particular item may force us to go beyond the brand-range and select something less popular. This is a challenge all the famous brands have to cope with. Ian Griffiths and Nicola White, in their edited work: The Fashion Business- Theory, Practice, Image, commented on item shopping as:”Item shopping is still very much part of our lives, but market saturation has taken its toll and replacement purchases of core product continue to decline. Added to this is the changing profile of the customer, who, through constant exposure, is becoming wiser, more astute, more confident in mixing products and consequently, likely to be less brand loyal.”The customer satisfaction is very important in the fashion industry; either it is attained by making customer needful for an upcoming product through advertising, or by providing him what he is striving for. The former caused the creative and design department to experiment with new ideas and shapes while the latter forced the quality controlled production with maintained standards.Modern day fashion is rapid, short lived, more corporate in its structure, and psychological than ever before. Due to better and quick sources of communication and information, the international or external markets are open for every fashion company to do business, multinational companies can be found with variety of products in all the continents with complex network and appropriate marketing policies according to the socio-cultural requirements of a certain country. Especially, when we talk about the couture and cosmetics, contemporary trends are getting more and more cross-cultural due to viewership of various fashion channels on TV. This is far quicker source than the print media. So, the skills and concepts are also crossing the geographical and ideological boundaries of different parts of the world regardless of ethnic rigidity and conventionalism. That is one reason that fashion is also taken as the reflection of the progress in some developing countries. Fred Divis described clothing as a visual metaphor in his compilation; Fashion, Culture and Identity:”As visual metaphor the clothing that is dress (one should perhaps distinguish between the two) is capable of communicating many things including something as subtle, for example, as the wearer’s reflexive awareness…”This is what has made fashion companies responsible for customer care at the same time, when they were thinking to be profitable. You can find friendly policies of such companies towards its employees, suppliers and customers. Together with the advertising campaigns, Fashion Weeks with new designs and colors, serve additionally to promote new concepts. These Fashion Weeks not only display an array of new products, but also serve to communicate with the audience visually. Dresses and accessories worn by models doing catwalk, are more lively and enthralling than the mere display on mannequins. Normally with a range of Fall, Spring, Summer and Winter collection, Fashion Weeks boost market demands and promote its associated businesses as well. Fashion Shows now have become cultural events which are happily sponsored by the corporate sector.At modern day fashion companies, there is an underlying and long standing commitment to ethical trading, based upon the belief, that business can be both profitable and responsible. So, fashion companies believe that building meaningful long term relationships with employees, suppliers and communities is good business practice for them and is what the customers expect popular brands. This is, and always has been, the founding principle of different brands as Corporate-Social responsibility.Fashion is not only a phenomenon for luxurious life, but this concept deals with humanity as well. True meaning of fashion is to put life at ease and to facilitate humanity with its respective life style. That is why, modern fashion companies are conscious for the fact of supporting special people of society with special needs. This phenomenon is causing fashion to be responsive towards special people.Therefore, the market and its demands may vary from community to community. For example, the range may get different in a London store in comparison with the variety at a Singapore or China store. No doubt, in the modern world, ‘East meets West’ but climate, culture, sociology and psychological needs can force fashion designers and companies to provide a vast canvas for the diversity of customers worldwide. But there are few items that are evergreen. Jeans and Bags are such commodities that are always in demand and ask for the latest styles and comfort at the same time.Modern day fashion is global, human, culture and society friendly. At one end it emphasizes collective psychology and trends of a society, and at the other end, it deals with the individual needs of customer care. Healthy trends, balanced life, and busy lifestyle are, what the modern fashion companies have to consider deeply. It is no more a matter of looking good and attractive, true fashion and accessories join comfort and trend together. Fashion companies are somehow, have become institutes that are shaping behaviors, psychology and healthy and innovative thinking. The concept of being relaxed and making others too, by wearing good looking, comfortable, trendy and eye-catching outfits in soothing or energetic colors, is the order of the modern day.”The obstacles to recognition which they [elements] interpose give an extra fillip to the process of the recognition and increase our pleasure by providing a chain of difficulties to be overcome.”
(Carl Thurston. The Structure of Art.p 39)

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